Comments on: Dubai goes aggressive with new media launches http://www.jazarah.net/blog/dubai-goes-aggressive-with-new-media-launches/ follow me Mon, 22 Sep 2008 23:09:51 +0000 http://wordpress.org/?v=2.5.1 By: A Condron http://www.jazarah.net/blog/dubai-goes-aggressive-with-new-media-launches/#comment-207251 A Condron Tue, 09 Sep 2008 20:52:38 +0000 http://www.jazarah.net/blog/?p=1678#comment-207251 Samer - I understand what you are saying but i think you will see that advertising companies are about to find that the industry will change around them - whilst they are focused on an old model of doing business. What companies need to understand is that media itself is changing - really it is, and advertising by its very nature is turning to be an influence business. I know the owner of H2O and I can tell you that given that the guy is a freaking guru when it comes to getting companies established (My recruitment business has increased revenue by 800%) I really think looking at % of spending for advertising for FMCG is not a real window on how to get things delivered. Online media is the new media - its just that the Middle East is slow. My site www.concurme.com is a prime example of exactly how a small business can boom without spending on advertising - it maybee that I am an H2O convert but what I can say is that is has worked for me and if it works for me then other companies will soon catch on independent of metrics. I think there will be a big swing and it will be away from advertising in print, TV and radio. Esp when you consider the population of the Middle East is mostly under 25 and they are all online. Comments welcome. Also check out growth in companies like twitter and Digg. Samer - I understand what you are saying but i think you will see that advertising companies are about to find that the industry will change around them - whilst they are focused on an old model of doing business. What companies need to understand is that media itself is changing - really it is, and advertising by its very nature is turning to be an influence business. I know the owner of H2O and I can tell you that given that the guy is a freaking guru when it comes to getting companies established (My recruitment business has increased revenue by 800%) I really think looking at % of spending for advertising for FMCG is not a real window on how to get things delivered. Online media is the new media - its just that the Middle East is slow. My site http://www.concurme.com is a prime example of exactly how a small business can boom without spending on advertising - it maybee that I am an H2O convert but what I can say is that is has worked for me and if it works for me then other companies will soon catch on independent of metrics. I think there will be a big swing and it will be away from advertising in print, TV and radio. Esp when you consider the population of the Middle East is mostly under 25 and they are all online. Comments welcome. Also check out growth in companies like twitter and Digg.

]]> By: Samer Marzouq http://www.jazarah.net/blog/dubai-goes-aggressive-with-new-media-launches/#comment-204902 Samer Marzouq Mon, 25 Aug 2008 20:31:23 +0000 http://www.jazarah.net/blog/?p=1678#comment-204902 Unfortunately Alex marketers in our region are still failing to adopt online in their communications for many reasons, for instance online advertising in the Middle East still caters only 0.6% of the total spends. Online media in the Middle East won't progress, not in the coming 10 years, until professionals in the marketing industry realize that they don't have another options but to adopt the internet as a basic element. Unfortunately Alex marketers in our region are still failing to adopt online in their communications for many reasons, for instance online advertising in the Middle East still caters only 0.6% of the total spends.

Online media in the Middle East won’t progress, not in the coming 10 years, until professionals in the marketing industry realize that they don’t have another options but to adopt the internet as a basic element.

]]> By: Alex http://www.jazarah.net/blog/dubai-goes-aggressive-with-new-media-launches/#comment-204788 Alex Sun, 24 Aug 2008 19:30:59 +0000 http://www.jazarah.net/blog/?p=1678#comment-204788 mmm, I think these guys would need to aquire - check out H2O New Media in Dubai or Flip Corp both have an interesting media company in Dubai - companies like H2O have seen business go from zero to 3-4M USD in six months simply by creating customised social media channels for companies - I think they are more interesting than the existing players which are finding it hard to wrap thier heads around or move at the speed required by the new media wave - what these guys dont seem to get is that they are ploughing cash into media vehicles that are pretty much defunked - IPTV and IP platforms, mobile media etc is where the market growth is - I personally wouldnt invest in the existing media companies in the Middle East - I dont think they have the know how to understand which direction they would take and when it comes to media any one of the big ten media companies, vivendi, disney, time warner etc which are courting little companies like H2O all the time understand based on being burnt in the past that thier Middle East future lies in the aquisition of the smarter little guys in these markets - I am certainly watching flip, H2O New media, next new networks in the Middle East. Bet they wont be around for long before they get eaten. mmm, I think these guys would need to aquire - check out H2O New Media in Dubai or Flip Corp both have an interesting media company in Dubai - companies like H2O have seen business go from zero to 3-4M USD in six months simply by creating customised social media channels for companies - I think they are more interesting than the existing players which are finding it hard to wrap thier heads around or move at the speed required by the new media wave - what these guys dont seem to get is that they are ploughing cash into media vehicles that are pretty much defunked - IPTV and IP platforms, mobile media etc is where the market growth is - I personally wouldnt invest in the existing media companies in the Middle East - I dont think they have the know how to understand which direction they would take and when it comes to media any one of the big ten media companies, vivendi, disney, time warner etc which are courting little companies like H2O all the time understand based on being burnt in the past that thier Middle East future lies in the aquisition of the smarter little guys in these markets - I am certainly watching flip, H2O New media, next new networks in the Middle East. Bet they wont be around for long before they get eaten.

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