Digital Marketing

IIR’s Digitial Marketing course will be held between 2nd and 6th of November 2008 at Al Murooj Rotana Hotel – Dubai, UAE.

Consumers are spending more and more time online due to the convenience and speed of gathering the required information with just the touch of the button. It is therefore a necessity in order to successfully reach your customers, that you are equipped with the skills and knowledge in Digital Marketing.

IIR’s Digitial Marketing Course will look at tools, techniques and applications including digital marketing strategy, campaign management and execution, the gathering and managing of digital data and the complete array of e-marketing tools. This course will also include presentations from past attendees demonstrating the practical application of course materials to local campaigns.

By Attending This Innovative Programme You Will:
• Launch powerful and creative online media campaigns
• Successfully track and analyse ROI
• Understand different forms of digital marketing: Search engine marketing, email marketing and affiliate marketing
• Explore key principles for customer acquisition, retention and loyalty marketing
• Increase website conversion rates and email marketing response
• Justify your marketing initiatives and measure your success
• Develop a process of continuous improvement in digital marketing

For more details please visit: iirme.com/DigitalMarketing

Contact Details:
Tel: +971 4 335 2437
Fax: +971 4 335 2438
E-mail: [email protected]

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