Apparently Jordanian advertising agencies decided to extend the war even further than Jordan Advertising Awards; the trend is running ads to celebrate awards won and to share this victory with clients as they are “partners” in this victory.
Team Y&R, which is the most awarded agency this year, instead of sharing this winning with their clients, they focused on messing with their competitor, Publicis Graphics, which came second this year.
To begin with, Y&R ran an ad which is in my opinion smart and well-played, yet so offensive and spiteful. I mean to give the finger “ba3boos in Arabic” in a full page ad is rude, and instead of sharing it with your clients and thank them for their support you spite your competitor!
The response came from Publicis Graphics so soft and polite, yet impressive. In the ad Publicis congratulated Y&R’s clients and highlighted the fact that the agency forgot to share this victory with them and was busy trying to tease Publicis, and the ending line was the best part!
Y&R didn’t stop their but decided to repeat its ad at the same day when Publicis ran their ad, in the following page precociously and in all newspapers. One must admit it was so smart and political from Publicis, which scored a brilliant score and left Team Y&R behind, way behind I guess.
Here are some other ads issued by other agencies, I liked Objects Advertising ad, while AGA ad really really sucks! I’m not sure how did they won a lot of awards, but anyway congratulations to all winners!
The Night of The Adeaters is back to Amman! The night for all advertising lovers is set to be over this weekend with two show on Friday 15th and Saturday 16th of June 2007 at 7:00 pm at Zara Expo - Grand Hyatt Amman. The event features 400 global TV commercial and this year it includes a Jordanian TV commercials segment. I went twice to this event and can’t wait till I attend this one. Tickets are sold for 15 JD’s (I believe it includes dinner).
Last night I’ve attended the launching ceremony of BMW’s new models for 2008, the X5 and the 3-series convertible, the event was in Four Seasons hotel which is located in Kingdom Tower in Riyadh. The event was nice, some live performance with a techno music followed by a live jazz band.
The Jordan Web Awards Committee in association with Media Scope are launching the Jordan Web Awards. The competition is open to all designers, developers and websites owners in Jordan. The competition will cover 24 categories including a category for Blogs & Forums.
The deadline to submit a website is 31st of October 2006, winners will be announced in 1st of December 2006 in Amman, Jordan. Winners in Jordan Web Awards will compete with winners from other Arab countries for the prestigious Pan Arab Web Awards.
I had the chance to attend this year’s Pan Arab Web Awards that was held in Amman last April representing Maktoob.com, we won the Golden award in the Directories And Info Services.
I was really amazed when I visited the PropertyLink 2006, a property & real estate investment exhibition organized by B-design & Marketing in the Le Royal hotel in Amman - Jordan. Real estate industry in Jordan is witnessing sizable rise in real estate projects, new municipalities are being planned and constructed in and around Jordanian cities, the concept of independent suburbs being shaped and developed in a high quality and elegant style is growing and I imagine results will be great.
Abdali project in Amman is amazing, it will contain the American University, two hotels, walking area and lots of residential and commercial buildings, I believe this area will be so beautiful. Green Land in another project located nearby Marj AlHamam, just few kilometers away from the 7th circle, this land will comprise various types of properties; Villas, Semi-Villas and Flats, those who will live there will enjoy many services and utilities; malls, cinemas, sports facilities, restaurants, cafes and much much more, interesting isn’t it? Andalucia, a project located nearby Madaba 15 minutes away from the capital, is similar to the previous project but the services and utilities are less, but I think it is the first one of its kind in Jordan.
The scene in Zarqa is a little bit different, a big project is under progress on a land that was previously a military area for the army, the project is being handled by Mawared which is developing most of it, and I say most of it because there are two smaller entities are developing parts of it, The Land and Madaen AlNour, each one of the three companies is creating residential properties that includes Villas, Semi-Villas and Flats; with the services and utilities for sure.
The beauty is in Aqaba, Tala Bay, which already finished and sold the first stage of its magnificent project, is bringing the southern beach to life, Villas and apartments directly on the beach, the other stages of the project will include Golf courses, sports facilities, hotels, shopping malls, marina and much much more, their prices start from 70,000 JD’s for 2 rooms (1 bedroom and 1 living room) apartments. The second amazing project in the city is Ayla on the northern beach, and this one is going to be something, the sea-water will run through the area back to its source, the project will include magnificent properties, the residential which will include Villas, Semi-Villas & apartments, Golf courses, 5 five-stars hotels, commercials and sports facilities, restaurants and an area called Arabian Venice, I don’t what this is going to be but it will be nice if it will be like the real Venice. Some of these projects are partially ready and sold; some of them will begin to deliver ready properties to live in.
It’s amazing that a small country like Jordan, in the middle of the conflicts surrounding us can have such projects and developments.
