Online advertising | Pontiac G5: a 100%-online campaign
Pontiac will spend the entire budget allocated to introduce the new G5 coupe online. Mark-Hans Richer, Pontiac’s marketing director described this experiment as “radical experiment,” conceding the effort won’t generate as much awareness as TV and other traditional mass media. But it’s a calculated risk, because Pontiac is targeting mostly younger men for the niche model.
My personal opinion is that this might be a little bit early to have an online presence only, offline media is still effective and it is needed to be integrated with the online media to generate full awareness of a certain product or brand.
This entry was posted on Wednesday, August 30th, 2006 at 12:57 am and is filed under Marketing, Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
on August 30, 2006 at 3:18 pm lammoush wrote:
i agree, we r still in the age where people listen 2 the radio, watch tv, n read a bit
or maybe their going 4 “digital” guys lol
on August 31, 2006 at 12:18 am Samer Marzouq wrote:
Digital humans are getting more and more, I guess we will live “The Matrix” sometime soon
Welcome ya lammoush.
on August 31, 2006 at 1:50 am Enass wrote:
“little bit early to have an online presence only”
its not early but we will always need TV & Radio to demonstrate even an online project only…
we should not ignore the affectiviness of TV, Radio, newspaper…
as for me? i wish if we can just JUMP to online ONLY but we wont & will never
Maybe the next generations, my & ur’s kids but not US
on August 31, 2006 at 2:27 am Samer Marzouq wrote:
I still believe that offline media is vital for advertisers and can’t be ignored. Some products/services can be promoted online only but this should be integrated with a fully-branded and interactive website to generate retention and loyalty among consumers.