Peugeot & Mazda set to fight fuel prices, creativity as well!

Reviewing the new fuel discount offer by Mazda and Peugeot, the offer will grant you a 33% discount on Octane 95 Fuel for 20,000 km. I was curious to know how much would you save through this offer, now the Peugeot 407 that was featured in the first ad consumes 5.3 liters per 100 km, I did a simple calculation knowing that one liter costs 0.84 JD’s, you will save nothing more than 293.83 JD’s, I don’t think that it’s a really good offer for a car that worths more than 25,000 JD’s, I mean if you are driving 2,000 km a month, you will save 29 JD’s, even if fuel is going up constantly, the difference won’t that much throughout a year.

A first look at Peugeot’s ad gives you an indication that it’s a 50:50 deal because of the two pumps, the visual doesn’t make much sense to me, I guess if they featured a close shot on the pump and added a new field for the discount, so simply it would be gross liter price, discount, net liter price, number of liters, and the total price.

I didn’t really get the Mazda ad, what’s with the three FULL tank signs?

This entry was posted on Wednesday, July 30th, 2008 at 11:40 am and is filed under Ads, Dump, Jordan, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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5 Comments so far

  1. on July 30, 2008 at 12:59 pm Yazan wrote:

    The second ad is so weird and confusing!
    What were they thinking?
    Someone is going to get fired. :)

  2. on July 30, 2008 at 1:50 pm Samer Marzouq wrote:

    loool :D

  3. on August 1, 2008 at 11:07 pm Abu Ali wrote:

    nice ads

  4. on August 2, 2008 at 1:17 pm Tareq wrote:

    20000KM is what the average person drives per year, with this offer your saving will vary according to the car and the engine , if the 407 which is a standard engine is 2.0 liter will consume 5.3 liter per 100KM this will make it a hero of fuel saving :) , don’t forget that we live in Jordan the topography of the land forces the cars to consume more fuel :)

    the Peugeot artwork is great but you need to read the header as it does not say how much they share the gas price with you but they say that your gasoline is cheaper with us

  5. on August 2, 2008 at 1:25 pm Samer Marzouq wrote:

    well Tareq , I got this number (5.3 liters per 100 km) from Peugeot’s official website, however I don’t think you would save much.

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