Creative ads | Abu Greib by Amnesty International

Creative ads

Creative ads

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Art Directors: Simon Oppmann, Daniel Cojocaru
Copywriters: Peter Roemmelt, Daniel Cojocaru
Illustration: Daniel Cojocaru

This entry was posted on Wednesday, July 11th, 2007 at 9:51 am and is filed under Ads, Europe, Public Interest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Comments so far

  1. Very well done.

  2. Abu greib what a bad days for who tried it .. i feel sorry for all of them , but i still don’t know what the main purpose of this advertisment ??

  3. Sorry. I do not agree that amnesty uses Abu Ghraib misery to advance itself, whetever its causes (sic politcs ) are!

    This is beyond pimping on humanity , that bad and more, and I do not see it as creative.

    Especially when what they did and what they are doing is next to nothing , absolute zero , for the real victims.

    Just compare the fuzz and buzz from Amnesty and HRI and other such western organizations when one western jornalist dies to what they do when hundereds and thousands of thrid-worlders dies !

    Too much politics and too much cynicism hiding behind humanity, another material, for sale in the wild wild materialism of the 21st century west culture!

    And they can not even feel it !

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