Click* 2008 Digital and Online Marketing Summit

Click* 2008 Digital and Online Marketing Summit will be held between 26 – 29 October 2008 at Al-Manzil Hotel, Dubai, UAE.

As a marketer in one of the fastest growing regions in the world, you know that you have to build the capabilities necessary to thrive in a hugely competitive environment. Digital and online marketing has become a must to achieve an organization’s marketing goals. This transition requires not only new skills, but also a detailed understanding of new media tools to target, attract, and retain customers, and build your brands or products.

* Create a marketing mix of digital and traditional medium to deliver a successful marketing campaign
* Master SEO and SEM to drive traffic to your website and increase brand awareness
* Utilize Web Analytics to retrieve detailed surf metrics for advanced marketing decisions
* Understand how SMS marketing can affect consumer purchase behavior
* Optimize your Email Marketing Strategy to better target and personalize your campaign
* Maximize your conversion paths through effective landing pages
* Measure and analyze digital feedback to achieve your marketing and communication goals
* Learn the tricks of the trade that have helped companies to triple the amount of brand exposure
* Discuss behavioral targeting techniques to increase the relevance of product offers and promotions
* Unleash the power of Web 2.0 and the effect of this social phenomenon on your brand image

For more details please visit: ClickMarketingSummit.com

Contact Details:
Tel: +971 4 364 2975
E-mail: enquiry@iqpc.ae

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