Can anybody explain the new ad by Fine Tissues?
A new ad by Fine, a well-known tissues brand, I was trying to find an explanation to this ad but frankly I couldn’t, then a friend of mine explained it saying that the player looks refreshed even that he is playing football, but I didn’t find it rational because as a start the crowed is not reacting with the goal, it seems as if they are watching TV, plus where is the rest of the team? How come the player is holding a pack of tissues in the middle of a football game? Plus the product is placed at the corner of the ad, so why to show it twice?
If that was the idea they could of showed a refreshed player among his sweating colleagues along with a tagline that sells the idea of refreshment that the product can offer.
This entry was posted on Sunday, June 8th, 2008 at 11:23 am and is filed under Ads, Dump, Jordan. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
on June 8, 2008 at 11:50 am Amjad Mahfouz wrote:
loooooooooooooooooooooooooool
yemken 3ashan el goal “ndeef” fa the message is : el ma7arem ndeefeh zay el goal, but I doupt it
thx for the share man
on June 8, 2008 at 5:07 pm dadan wrote:
lol ….
on June 8, 2008 at 5:30 pm wonders wrote:
it says FINE dayman m3e, so probably it means that even football players carry a full 100 pack of tissues with them looooool just imagine watching a game with 22 player holding tissues hehehe silly i know
whatever it is, VERY CREATIVE!!!
on June 9, 2008 at 12:36 am 300dpi wrote:
I don’t know what’s the point of showing two product packs in one ad? Anyway It seems like he scored a goal and he’s giving the other team tissues to wipe their tears :D, anybody knows whats the agency?
on June 10, 2008 at 12:14 am BITEME wrote:
okay, i think this is the player offering a tissue to the crying keeper who just got scored on…either way it SUXS!
on June 10, 2008 at 12:16 am BITEME wrote:
300dpi, and ontop of two product shots they throw the logo at you in a large size, its a sense of insecurity I guess that the product shot can stand alone as identification and with FINE’s brand recognition I think the repetition is pointless
on June 10, 2008 at 3:08 am Moey wrote:
Nuqol has the worst agency ever. masakeen!
on June 16, 2008 at 11:52 pm enass wrote:
Its Y&R and the idea was to pass the fine as they do pass the ball in the game…
on June 17, 2008 at 8:15 am Samer Marzouq wrote:
yea, football players pass the ball with their hands, enass this campaign is really bad, I saw the TVC and OMG!
on June 17, 2008 at 10:38 am enass wrote:
am just clarifying… since i was in the same meeting when there were discussing the idea
on June 17, 2008 at 12:38 pm Samer Marzouq wrote:
enass! you should stopped this from happening since you were there.
on June 17, 2008 at 2:45 pm enass wrote:
It was not my call, but i was so disappointed..
visuals are too bad as well
on August 31, 2008 at 8:43 pm semsemsam wrote:
gay