Comments on: Al Arabiya | Know More http://www.jazarah.net/blog/al-arabiya-know-more/ follow me Tue, 06 Jan 2009 15:39:57 +0000 http://wordpress.org/?v=2.5.1 By: yassine http://www.jazarah.net/blog/al-arabiya-know-more/#comment-171107 yassine Mon, 03 Mar 2008 21:50:25 +0000 http://www.jazarah.net/blog/al-arabiya-know-more/#comment-171107 love love

]]> By: Craig http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163698 Craig Sun, 10 Feb 2008 09:12:32 +0000 http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163698 <i>“Know More” a vigorous campaign for Al Arabiya launched last year, but deserves to be revisited. The creative agency behind it is Grey Worldwide Dubai. The campaign aims to communicate Al Arabiya’s promise of reliable and credible news, despite the surrounding conditions. Each visual features an image of conflict areas in the Middle East, such as Palestine and Lebanon, while the copy presents messages related to these visuals like “In good times, and bad” and “Are you with us, or against us”. Interesting camping indeed!</i> How would you feel about a photo of the World Trade Center falling down that had a caption that said "Islam is a religion of peace"? Anyone can play this game. Anyone at all. Most people don't, because it's nasty. “Know More” a vigorous campaign for Al Arabiya launched last year, but deserves to be revisited. The creative agency behind it is Grey Worldwide Dubai. The campaign aims to communicate Al Arabiya’s promise of reliable and credible news, despite the surrounding conditions. Each visual features an image of conflict areas in the Middle East, such as Palestine and Lebanon, while the copy presents messages related to these visuals like “In good times, and bad” and “Are you with us, or against us”. Interesting camping indeed!

How would you feel about a photo of the World Trade Center falling down that had a caption that said “Islam is a religion of peace”?

Anyone can play this game. Anyone at all. Most people don’t, because it’s nasty.

]]> By: amjad mahfouz http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163697 amjad mahfouz Sun, 10 Feb 2008 09:09:02 +0000 http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163697 now this amazing thx for the share man now this amazing
thx for the share man

]]> By: Craig http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163696 Craig Sun, 10 Feb 2008 09:07:51 +0000 http://www.jazarah.net/blog/al-arabiya-know-more/#comment-163696 You don't consider these ads to be propaganda? You don’t consider these ads to be propaganda?

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