Cozmo | There’s only one cozmo

UPDATE:

Interesting campaign by Cozmo, I guess there is a visual that features the Eiffel Tower but I couldn’t get a hold of it.

Advertising Agency: Team Y&R Amman, Jordan

Blast from the past, GCC Road Safety Public Interest Program

Double Middle Eastern winning at Loerie Awards in South Africa

Communicate magazine reports that Leo Burnett Beirut and TBWA\RAAD has bagged two awards at the Loerie Awards that was held in South Africa. Congratulations to both agencies! Below you can find the winning work:

Silver Outdoor Award: Koleston | Natural Colors

Advertising Agency: Leo Burnett Beirut, Lebanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
this piece of work is a Grand Prix winner at the Dubai Lynx 2008!

Bronze Print Award: Pedigree | When dogs eat well, they dream well

Advertising Agency: TBWA\RAAD Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sakib Afridi, Sandeep Fernandes

Kaká… Sony’s new face!

I’m such a big fan of sports marketing, it’s an exciting field, the product itself is amazing; whether it was sports clothing, accessories, clubs, leagues, or even TV subscriptions, you gotta love it! And most importantly the enthusiastic wide audience that enables an unlimited level of creativity in your promotions; imagine working for an international brand like Nike or Adidas, or a big European football club like Juventus or A.C. Milan, wouldn’t this be awsome!

However, as a consumer, I’m not really a fan of celebrities endorsement or hiring brand ambassadors, I won’t start liking a product just because they are endorsing a certain singer or athlete; endorsing Roger Federer - my all time favorite tennis player in Gillette’s ad wasn’t a motive for me to start using their fusion power product, I really admire Federer for being the best tennis player ever - he is a maestro, but I guess I’m a painfully rational consumer, but anyway there is no questioning about the efficiency of celebrities endorsement.

Sony, an Official FIFA Partner, has signed a worldwide endorsement contract with Brazilian/Italian football magician Ricardo Izecson dos Santos Leite, or as we know him Kaká, FIFA’s 2007 World Player of the Year. According to their press release, Kaká will appear in several TV Commercials and online promotions to Sony’s High Definition products such as BRAVIA LCD TV, Blu-ray Disc player/recorder, HandycamTM, and Cyber-shotTM.

I’m not sure how efficient this will be, but I’m sure Sony will benefit out of this endorsement!

Vodafone | The best thing about your mobile

Publicis Graphics Jordan Shuts Down Operations!

Well not quite really, but this is an interesting ad by Publicis Graphics Amman announcing their new offices in Um Uthaynah, the twist was a play on words after the buzz around Jordan Festival & Publicis, now for those who didn’t hear of this, many people and organizations in Jordan and other countries called for boycotting Jordan Festival because its being organized by Publicis, which happened to be the organizing company of Israel’s 60th birthday celebrations.

The header says: “Publicis Graphics is closing its offices”, then they conclude by saying: “See how can anyone play on words to change the truth?”