Classic Ads of Arabia | Drink Teem

Peugeot & Mazda set to fight fuel prices, creativity as well!

Reviewing the new fuel discount offer by Mazda and Peugeot, the offer will grant you a 33% discount on Octane 95 Fuel for 20,000 km. I was curious to know how much would you save through this offer, now the Peugeot 407 that was featured in the first ad consumes 5.3 liters per 100 km, I did a simple calculation knowing that one liter costs 0.84 JD’s, you will save nothing more than 293.83 JD’s, I don’t think that it’s a really good offer for a car that worths more than 25,000 JD’s, I mean if you are driving 2,000 km a month, you will save 29 JD’s, even if fuel is going up constantly, the difference won’t that much throughout a year.

A first look at Peugeot’s ad gives you an indication that it’s a 50:50 deal because of the two pumps, the visual doesn’t make much sense to me, I guess if they featured a close shot on the pump and added a new field for the discount, so simply it would be gross liter price, discount, net liter price, number of liters, and the total price.

I didn’t really get the Mazda ad, what’s with the three FULL tank signs?

Al-Arabiya | Know More

Advertising Agency: GREY WORLDWIDE, Lebanon
Executive Creative Director: Philippe Skaff
Copywriter: Philippe Skaff
Agency Producer: Rania Khoury
Account Supervisor: Fadi Chivi
Production Company: SPINIFEX, Sydney
Producer: Tracy Taylor
Director: Kimble Rendal
Post Production: Spinifex
Animation: Spinifex

from the Dubai Lynx archive

Volkswagen | DSG 7 electronic gearbox, Shift fluently

What an amazing campaign for VW, had to post it here!

Advertising Agency: DDB Belgium
Creative Director: Peter Aerts
Art Director: Johan Van Oeckel
Copywriter: Bart Van Goethem
Graphic design: Isabelle De Vos, Phyl Bautzer
Account team: Sylvie De Couvreur, Francis Lippens

Magic Energy Drink | …go on!

Advertising Agency: Tonic Communications Dubai, UAE
Creative Director: Vincent Raffray, Khaled Gadallah
Copywriter: Vincent Raffray
Art Director: Diya Ajit, Peter Walker
Agency Producer: Andre Troubetzkoi
Account Supervisor: Arnaud Verchere
Production Company: COMMERCIALS FILM PRODUCTIONS, Istanbul
Producer: Derya Tuzluca
Director: Olaf Van Gerwen
D.O.P/Lighting Cameraman: Rutger Storm
Editor: Olaf Van Gerwen
Sound Design/Arrangement: Massive Music

from the Dubai Lynx archive

Emirates | Livetime trip with Airbus A380

Emirates is going huge with the expected arrival of the new Airbus A380 to Dubai today, the new double-deck airplane was the inspiration behind what could be the largest piece of advertising in the world, the huge branding efforts at the Heathrow Airport in London that I blogged about a while back.

Arabian Business is reporting live from Emirates A380, check it out!