Aramex unveiled a new corporate image

Aramex revealed a new corporate image last week that has been implemented in UAE, Saudi Arabia, Jordan and Egypt. The re-brand included a new logo, where they went from an all-caps logo to a logo with small letters, I like that, I hate capital letters. As for the slogan, they’ve replaced the previous one “total transportation solution” with a new one: “delivery unlimited”, much better as it stands for their global expansion, aramex now has offices in all continents.

I know many people had bad experiences with aramex, some blogged about it, but to me I found them professional and a freight company that you can rely on, I used to work in a company where I was in charge of competitions in the whole Arab world, and I used to ship prizes through aramex; laptops, cameras, mobiles, electronics… etc., they used to package them in a special way to ensure a safe delivery. I remember my boss asked me to buy some books from amazon, I did and I used Shop&Ship to get these books, and I did.

I don’t work for aramex, and I has nothing to do with them, but to be honest they are one of few really good Arab companies.

Read their press release:

New look signals evolution of Aramex
Aramex today unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region.

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today - a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

‘Rejuvenating the brand at this time was the logical thing for us to do. We have evolved as a company and are in a much different place than we were a decade ago - we needed a new brand position to articulate that, said Fadi Ghandour, Founder and CEO of Aramex.

‘Our new identity is closer to how we see ourselves and truly represents Aramex - an energetic, flexible, and progressive company.’

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry.

Evolving from its humble beginnings, the company has transformed over the past decade to become a major global logistics player, with a market capitalization of over USD 850 million and annual revenues reaching USD$485 million in 2007.

To complement the brand’s evolution, the company has adopted a new slogan - ‘delivery unlimited’ - a tagline which, with its longevity and ambition, seeks to match the company’s vision.

‘Aramex will always go the extra mile to deliver - not only to our customers, but to our people, to our stakeholders, and to our communities. There is really no limit to our potential,’ said Ghandour.

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

By adopting initiatives which are helping the company reduce its environmental impact and contribute to a better future, the Aramex brand has also become synonymous with sustainability - a responsibility that the company takes to heart.

The re-brand - which goes live today in the UAE, Saudi Arabia, Jordan, and Egypt - will be rolled out on all Aramex packages, vehicles, materials, uniforms, and facilities across the region in June, with full completion of global re-branding expected by end of year.

FedEx | Every problem has a FedEx

Advertising School: Art & Design Academy, Egypt
Art Director: Moemen Khafaga

Only 20 Jordanians are Homosexuals!

Note: jazarah! welcomes everybody despite their sexual orientations! I mean everybody!

The Jordanian Ministry of Health “took the bold step” when it decided to break the silence about homosexuality in Jordan through conducting a research about numbers of gays and lesbians in the country, and guess how much they found? 20! Boy, Jordan does lack resources I guess the government should enforce rules to protect those 20 people to save diversity in the Jordanian community

Only 20 Jordanians are homosexuals! This is even funnier than AhmadiNejad’s statement when he said: Unlike USA, We don’t have homosexuals in Iran. This number doesn’t seem rational at all, I’m sure there are much much more than this, I mean if the government consider homosexuality a problem, denial is not the right approach to solve it, salvation begins with acknowledgment then applying solutions and perform follow-ups.

I don’t know the tools and methods used by the ministry to conduct this research, but go to couple of places in Amman like Books@Cafe or RGB and you will see tens, if not hundreds. Surf Facebook and you will find even more.

wi-tribe | A new broadband wireless access provider in Jordan

These ads were a teaser/revealer campaign for a new ISP in Jordan, wi-tribe. Basically it’s a new wireless solution to connect to the internet, but of course we hope it will be a really good service, I blogged about Umniah’s WiMax service couple of months ago and I’m getting feedback on the service, most of it negative, but let’s hope this one will be good, take a look at the prices here.

I believe that the best way to launch a new product is through a campaign that will leave the audience wanting more, instead of giving all details about the product in one shot, tease their curiosity in order to do an action to get more details about this new product, after seeing the revealer ad I decided to visit their website to get more details about the new company, I guess if they detailed everything in the ad, I wouldn’t do so.

Memac Ogilvy & Mather | Where do ideas come from?

An interesting self-promotion campaign by Memac Ogilvy & Mather, a leading world-wide advertising network.

You can almost hear it. That moment when it clicks. Everything falls into place.
Complexities unravel. Obscurity turns clear. And because you’ve had a great idea, suddenly you’ve also got the edge.
Finding ideas that build brands is our passion. Let us find some for you.

You’re at the shops. You’re are watching TV. You’re sitting in the park. And suddenly it hits you.
Good ideas shift perceptions. Good ideas move hearts. Good ideas build your brand. Good ideas sell your products.
Everyone comes up with good ideas now and again. But if you want an unfair advantage, talk to Memac Ogilvy.
Because we come up with good ideas again and again.

You might be i the shower, you might be in the car, you might even be sitting at your desk, when it happens.
It’s like the moment when you switch on a light. Good ideas are more valuable than gold.
They’re also more elusive than the wind. Where do they come from? No one knows.
But with Memac Ogilvy working for your brand, you know we’ll never stop pursuing them.

Cozmo | A Home Department for Newlyweds

Lovely ad by Cozmo, the visual speaks for itself.

Advertising Agency: Team Y&R Amman, Jordan