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Viagra advertising in Arabia: daring, bold or simply shameless?

Promoting a product like Viagra in the Arab world will face this challenge says JWT Kuwait, “In the male-ego driven Arab world, sexual impotence is a very serious issue. And due to cultural and religious restraints, you can’t show any sexual content.”

Viagra is a well-known male erectile dysfunction healing drug, the product gained a huge awareness across the world, people are mixing the brand name with the drug itself, but when it comes to the Arab world things are different, there are many restrictions that such products will face.

The approach should be different; while advertising you should play around it and try to deliver the message in such a smart-indirect way to avoid criticism and rejection.

This idea for a giveaway by JWT Kuwait is based on symbolizing male’s potency using a simple branded hand-break badge that will ring the bells and explain the effect of Viagra.

This idea combines with the main concept of the roundabout approach, a collection of TV commercials were aired earlier on few Arabic TV stations featuring the Viagra-effect, in one of these commercials a guy fails to infiltrate a straw through a drinking cup but finally succeed with a blue one (blue is the color of Viagra) and the message clearly says “its all about rigidity”.

It’s tricky to promote sexual related products in a conservative culture. It is totally based on consumer’s imagination and the ability to quickly absorb the main idea of the advertisement, otherwise advertisers will have to dare for more bold ideas and become shameless to sell their products.

Wba3dean

By Hisham AlTaher: Tomorrow I’ll turn 30 years old. So this is my gift to my self and to the unfortunate followers of Jazarah!. It will be articles talking about my personal experience with the Jazarah holders in Jordan under the name of Wba3dean.

Every couple of years I get this rush, feeling, emotions to start a (Tazbeet) Relationship with a Jordanian (shAGFA) of course the results turn so bad I quiet trying for a couple of years.

I know my approach differs from other Jordanian male which is staring at a girl staring at the girl and staring at the girl. Being nice to every one she knows but her.

After three months maybe he can tell her good morning and that’s it no more actions for a month or two ,after that he would be talking to her friend in front her but no eye contact (3aib) asking about the weather or some thing similar. ….Etc you know the rest.

Wba3dean I’ll tell you next week.

Hisham AlTaher, new contributor at Jazarah!

Apple & Cisco conflict over iPhone is over

As reported on Maktoob News, Apple and Cisco had ended the conflict over the name of the newly launched product iPhone, Cisco reserves this name since year 2000 while Apple launched this product late 2006, now both parties will have the right to use the name.

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