Graphic Arts Institute | Change the world

Creative Agency: The Aid Agency, Copenhagen
Creative Director: Andrew Smart
Art Director: Andrew Smart, Niels Heilberg
Copywriter: Rasmus Sigvaldi
Photography: Erik Refner

Skoda | Board of directors

Creative Agency: DDB, Stockholm
Creative Director: Andreas Dahlqvist
Copywriter: Martin Lundgren
Art Director: Lennart Claesson
Photographer: Magnus Klackenstam
Other credits: Niclas Melin, Jan Wiklund, Åse Sällberg

Darfur | We are all Africans

Campaign ME and the battle against online

Even that I get my copy one month late; sometimes more, but I really admire Campaign ME; interesting marketing communications publication with interesting content about the industry in the Middle East.

A double spread ad published in Campaign ME couple of weeks ago tells readers that submitting entries to Campaign Creative Awards is closed now and that you can review the finalists by visiting there website, and I did but surprisingly that page stated the fact that you didn’t miss the deadline, which is January 11th while the date was January 27th when I visited that page and that you can still submit your work.

Obviously the magazine doesn’t have good relation with online; I don’t know whether it is lack of understanding of the online as an industry or the resistance toward the new media recorded that is witnessing rapid growth in terms of reach and ad spends.

Online is not recognized probably in this region, in Campaign Creative Awards 2006 there were no winners in the online category despite the creative work submitted in this category. In Campaign Media Planning Awards 2006 there was only one winner in online, and I guess it was awarded the silver.

The thing is if you agreed to accept entries then you have to award the best three, even if it was really extremely bad, or simply don’t accept it and get rid of the whole category if it doesn’t match your standards. And if an entry deserved the silver award for example and no one deserves the gold, then this entry should win the gold since non of other entries deserve it.

One last thing, if the submitted work should have been produced and implemented during the year 2006, shouldn’t the award be tilted Campaign Creative Awards 2006 instead of 2007, since it is awarding 2006 work?

DHL | No size limits

Art Director: Johan Ohlson
Copywriter: Douglas Tracy
Miami Ad School, Miami, USA

Making a TV Commercial